Yahoo Search Marketing’s New Look

I am really starting to like the newest changes that Yahoo has started making in the new Yahoo Search Marketing.

One of the newest things is the way minimum bids for sponsored search keywords are determined has been changed: They are no longer fixed at $0.10, but instead may be lower or higher than $0.10. Which Yahoo announce several weeks ago.

Throughout the next week, you’ll start noticing new minimum bids on some of your keywords. Which I have already seen and I love it, it lets you no what the minimum bid is and that your keyword is inactive. Obviously it’s very similar to Google Adwords.

Speaking of Google Adwords, the Wall Street Journal reported Wednesday, citing unnamed sources that Yahoo is looking to turn over Web search advertising to Google following after a successful test using Google’s service to deliver ads alongside its Web search results.

Popularity: 3% [?]