After being up most of the night I was able to make it to Chris Brogan’s keynote. Unfortunately for me it was a little….…well……boring, I’m not saying I didn’t get anything out of it, it just seems like I was just watching a conversation between 2 people, that second person being Julian Smith, co-writer of Chris Brogan’s new book Trust Agents (it was nice to get an advanced copy of it in my swag bag from Affiliate Summit). I thought Julian was more entertaining and personal than Chris. That’s just my 2 cents worth.
My first session of the day that I attended was Seven Deadly Sins of Landing Page Optimization wit Tim Ash. Although it was geared towards merchants there was a lot of information that affiliates could use on their own landing pages. I plan on implementing some of his strategies soon. So what are the 7 Deadly Sins?
1. Having no clear call to action
2. Too many choices
3. Asking for too much info
4. Too much text
5. Not keeping your promises
6. Visual distractions
7. Lack of trust
After that I heading back to the hall for a short little while and did some more networking. Next there was a Meetup202 in the Sutton Complex within the Hilton Hotel, where I ran into some of my good buddies, Jasper Pangilinan, Jimmy Ramos, Ian Fernando, Ryan Pamplin, Emily Thomson and some others. I haven’t seen some of those guys since Ad:Tech SF, so it was nice catching up with them.
The next session up for me was Advertising on Facebook, where for some reason I totally fail at. So I was interested in seeing what would be shared. The panelist included, Dennis Yu as the moderator, Shoemoney, Zac Johnson, and Alex Shultz from Facebook. They gave out a little info, a lot I already knew, but some things I may start implementing on some new campaigns. Afterwards I had a nice conversation with Zac about Facebook and life in general. Zac was the first one to help me out with some stuff and also gave me a pass to my first Affiliate Summit and I have always appreciated that.
After talking with Zac I had to run upstairs and change quickly because next up was a Cocktail Party at Latitude Bar and Grill put on by the great folks at Azoogle. I meet up with my affiliate manager, my previous affiliate manager and a couple affiliates I’ve never met before. Had some great conversation and looking forward to talking with some of the guys soon.
I had to leave a little early from there to head to a dinner with Clickbooth at Tony’s DiNapoli Restaurant. Eric Schecter for Clickbooth was our host for the evening, along with Sr. Affiliate Strategist Brittany Kimmel. DiNapoli’s is a family style restaurant where you order a few dishes and everyone shares. Some of the portions where huge! All and all it was another dinner with some great food and even better company. I was there with the likes of Ian Fernando, Logan Thompson, Justin Barr, and Murray Newlands, along with some others whom I never got a chance to meet.
Next up a few of us headed over the Havana Club for the ClickBooth party, where they had a beer pong tourney going on. I don’t drink beer so of course I didn’t enter. After about an hour or so, I headed back to the Hilton where the Affiliate Summit Karaoke was happening. I had a great time along with everyone else, it was such a great success that they extended the time from midnight to around 1:00 am and the night ended with John Chow singing Never Gonna Give You Up by Rick Astley, yep we were all Rick ‘n Rolled by John Chow.
It was another late night or should I say earlier morning.
The Final Days Recap coming tomorrow.