Share A Sale ThinkTank10 Recap

by James Seligman on October 29, 2010

First off I wanted give a big thanks to Jason Rubacky, Brian Littleton, Lindsey Savoie, and the rest of the Share a Sale staff.

This was my first ThinkTank and I hope that I will be invited again next year. Thinktank is an annual event that brings together merchants, OPMs, and affiliates together in a private setting.

Sunday

We (Logan Thompson) took an early flight out Las Vegas to San Francisco a day before the event started just to get a good night’s rest before the golfing the next day.

We arrived and called the car service to make sure he was going to still be there and he had us meet him upstairs in the drop-off area. So we think we have the right car since the driver was on the phone. We hopped in and after about 10 minutes the driver finally asks, “You guys are going to Half Moon Bay, Right?” We knew we had the right car then.

So we checked in to the Ritz Carlton at Half Moon Bay and proceeded to head over to Mullins, the bar and grill on site to watch the Seahawks game, plus a few other games before heading back and getting some work done.

Later on we headed to dinner with Eric Nagel, Jason Rubacky, Kristin Kinsey, Alicia “Aliki” Rocco.

Monday (Golf Day!)

Well needless to say I was nervous as all hell to go golfing, since this was only the second time I have ever played on a course. Here is this beautiful course and I was on it, enough said. The views from part of the course were amazing. Although they called it the Ocean Course, the ocean really didn’t come into play as much as I thought it would.

My foursome included Myself, Logan, Eric, and Tony Pantano. I know that I had a blast, I had a couple great shots and if I did slice one of my drives, there was a good chance I might have one the long drive contest. But for some reason they want your drive to land in the fairway not right off the pathway (sucky rule).

After golf I had a quick little break before the welcome reception, where ShareASale handed out some fleece jackets, a “yearbook” talking about the venue and event, they also handed out a copy of Jim Kukral’s book, Attention! This Book Will Make You Money.

After the reception it was a “Whiteboard” session in Rubacky’s room with some Jonnie Walker Blue (damn that was good).

Tuesday

The morning started out with breakfast and then some breakout sessions. I’m not one for attending sessions, as I hardly attend them anymore. I think a lot of deals are made on the outside, but these were very well targeted and something that I was very interested in. So much so I thought a couple of them could have gone longer.

After lunch I headed back up to my room to get a few things done and take a quick nap. I didn’t schedule any one-on-one merchant meetings; now that I look back at it I wish I would have.

Later that night I met up with Logan and Eric for some pizza. We had a great talk about affiliate marketing and more. After dinner we headed to the Thomas Fogarty Winery for the OPM Wine Tasting. The ride up there was horrible, just horrible I was feeling sick before I even started drinking. There I talked with Greg Hoffman, Joel Garcia, Vinny O’Hare and Deborah Carney of Team Loxy, and Angel Djambazov from there it was an early night.

Wednesday

After a killer breakfast (but no bacon! what?) everyone head to the last session led by Brian, “What does Share A Sale need to fix.” This was very interesting concept, I don’t think I have ever had a company say “what’s wrong, what we need to fix” without sending out a survey, a questionnaire, etc.

Once the session ended we headed down to the bar and had a couple drinks and some lunch and some talk. Then once a big group left Logan, Eric, and I headed over to Mullin’s once again for a few more drinks and some more brainstorming before catching our flights.

Again I had a great time seeing some old friends and making a few new ones. I hope to see all of them again, if not at Affiliate Summit West, then hopefully at ThinkTank11. I will try and post some pictures here shortly. I’m still trying to play catch-up.

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My Interview With Chris Guthrie

by James Seligman on October 27, 2010

For those looking for my Share A Sale ThinkTank review, well due to some stupidity on my part I need to rewrite it. Don’t ask.

In the mean time, check out my interview I did on Chris Guthrie’s blog here

Chris is a good friend of mine who is also right here in the Seattle area. He has some great tips on building sites using the Amazon Associates program. He definitely knows his stuff.

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Blog World Expo Recap

by James Seligman on October 26, 2010

Well this won’t be too much of a review since I only got the expo pass for only one day, last Saturday. I was mainly traveling to ShareASale’s ThinkTank, so I figured I would make a quick stop in Vegas for BlogWorld.

I arrived first thing in the morning and met up with my buddy Logan Thompson and headed over to the expo hall. I have to say I was pretty disappointed in the size of the expo hall, granted I’m sure most of the people go to the sessions.

I heard over and over “How can I make money from or on my blog?” but yet there was only one CPA company, along with Share A Sale. It seems that some affiliate companies are missing out on some new affiliates.

So we walked around there for a little bit ran into some old friends, like Eric Schechter, Ryan Gray, Joe Sousa, Shawn Collins, and a few others.

Eric treated Logan, Ryan, and me to lunch, it was pretty good. We had some great conversation. After that I went back to the hotel to check in and went up to my hotel to take a nap, but ended going back to the show to check out the closing keynote with Logan, Chris Guthrie. The panel included Rob Barnett, Penn Jillette, Adam Corolla, Mark Malkoff, Cali Lewis and Jeff Hayzlett.

I have to say that Jeff Hayzlett is the only one who I pretty much got the most out of, so much so I ordered his book The Mirror Test: Is Your Business Really Breathing?

After that we all headed back up to our rooms and took a quick break before heading to dinner. After dinner I was so flipping tired that I just head back up to my room and went to bed. Believe it or not, it was about 10PM when I did, I was in Vegas, what was I thinking?

Tomorrow will be my SAS ThinkTank overview.

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Heading to Blog World and Think Tank

by James Seligman on October 15, 2010

Early tomorrow morning I’m head to BlogWorld, Yea I know, Blogworld started a few days ago, but hey its Vegas and I have a day to kill before heading to Shareasale’s ThinkTank.

I’ve never attended BlogWorld, so I’m looking forward to checking it out. Due to my time limits I will pretty much walking around the BlogWorld exhibit hall on Saturday. I’ll be staying at the Luxor for just the night before heading to the airport on Sunday for San Francisco to attend ThinkTank.

ThinkTank is a small invite only conference that ShareASale puts on for their merchants, OPM’s, affiliates, and clients to get together to brainstorm ideas. I’ve heard about past events and really looking forward to attending this year. I know a lot of those who are going and looking forward to seeing them and making some new friends also.

I’m golfing on Monday with a few of my buddies. It’s going to be very interesting since I’ve only golfed a few times. I plan on buying enough golf balls to last me through the day.

Make sure you follow me on Twitter to see pictures and my tweets from both events.

Also if you’re heading to either of these event and you see me around, make sure to say hi!

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Assembling your Forum’s Team

by James Seligman on October 6, 2010

Some forums can’t be run without some staff. So, what should you look for when hiring staff?

Well, you sure don’t want a bunch of unprofessional leaders on your staff. So, here are some tips on how to hire some good, trust able staff.

  • 1) You can’t stop the willing!
  • When hiring staff, you should always look for the person that is either most active or most helpful on your forum. Always make sure to pick the people that are most willing to do the job, because you don’t want your staff to find that visiting your forum is a task.

  • 2) Literary Analysis
  • One the most important things that I look for when hiring staff is how good their grammar is and how well their sentences are formed. Let’s face it, no one wants staff that can’t correctly form a sentence, it’s just unprofessional. Spelling is important, but not as important, most software has spell check built-in, but that doesn’t mean you shouldn’t pay attention to it.

  • 3) Past Experience
  • When you are hiring staff always look for the most experienced in your forum’s niche. Having the most experienced members as part of your staff will allow things to be done more efficiently, then someone who hasn’t had past experience.

  • 4) Communication
  • Can you easily communicate with the person you are planning to hire? Will you be able to contact them outside the forum (Skype, MSN, or Phone)? Communication is a key for preventing staff confusion. So, when hiring staff make sure there is another way to contact them outside of your forum.

  • 5) Are they truthful and have good behavior?
  • When hiring someone make sure to check that they haven’t been in any trouble or have caused in trouble in the past. Make sure that they are not banned on any other forums. Also, make sure their alias is not located on any “Malicious” sites or listed on any spam lists. You can simply ask them and if they do answer truthfully, then don’t penalize them. If they do lie to you, then don’t hire them, because if they lie to you before you hire them, then what’s going to stop them after?

    So those are some basic tips that can help you Assembling your Forum’s Team. What are your tips for hiring staff? Also, what was your worst moment during hiring a staff member or being on a staff?

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