Yahoo Search Marketing is having some upcoming webinar s to learn to maximize your effectiveness of your campaigns.
The three sessions are designed to teach you the key features and tools that you can use to help improve the performance of your Yahoo! Search Marketing campaigns.
Space is pretty limited. Here are the topics that will covered:
Webinar #1: Quality Index, Bidding and Forecasting
• 1/29/08 – 1:00 p.m. PST
• Definition of the quality index and how it is determined
• How you should use the quality index as you manage your campaigns
• The relationship between bidding and the quality index, and review of ranking scenarios
Webinar #2: Ad Testing
• 1/31/08 – 11:00 a.m. PST
• What is ad testing and ad optimization
• The benefits of ad testing
• Best practices for using ad testing
Webinar #3: Reporting
• 2/05/08 – 1:00 p.m. PST
• How to use key reports to help you manage your account
• Reading and interpreting reports to help you manage your account
Yahoo! Search Marketing staff will be available during each webinar to answer your questions.
This post was written by...
James Seligman – who has written 294 posts on James Seligman.
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