Baby Boomers and Pets! Your Target Demographic

I recently read an article in Deliver Magazine that 62% off American households own a pet, of those 65% own a dog.

The estimated dollars spent in the US on pets in 2009, was a staggering 45.5 Billion! And it’s said to only to rise every year from there. Most people treat their pets as part of their family and would do almost anything for them.

Here are some stats and facts:

Top 3 Household Incomes of Pet Owners:
100K+ ———- 30%
$50K-$74K —- 20%
<$30K ---------- 19% 22.5% of Baby Boomers own pets. Just so you know, approximately 76 Million American children were born between 1946 and 1964, these are your Baby Boomers, That means 17.1 million of them own at least 1 pet.

Here’s another Baby Boomer stat:

Baby Boomers control over 80% of personal financial assets and more than 50% of discretionary spending power, they are also responsible for more than half of all consumer spending in the US.

If you’re not targeting baby boomers and pet products, you’re missing out.

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  • Michael April 13, 2011, 2:14 pm

    As someone who owns a dog and a dog blog, I know just how big that pet market is. It is one of the easier markets going. People love to spend money on the pets.