Design is a very important part of your forum. Too many times do I come across a forum with the default vBulletin design and it’s just…ugh!!! It was great when it came out but too many people have it now. It’s time to become creative and unique and get our own forum design because you will be hugely surprised in the benefits it has on your forum.
Wave Good Bye To The High Bounce Rate
An attractive and professional theme will decrease your over all bounce rate. Bounce rate being if the visitor joins and visits another page before leaving again. It encourages the user to stay on and prowl the forum which will increase the chances of that visitor becoming a user.
Increase In Page Views
As we were talking about bounce rate, with a low bounce rate your are expected to see more page views. This is could if you have CPM ad networks running on your forum as potentially the more impressions the more money you make. It would also be good for CPC networks as well as the more page view you get the more chance that ads will be clicked.
You Will See More Visitors
With a great design you will see your visitor count sore up. Not so much new visitors but more returning visitors. People will feel more at ease on your forum and will not get lost as much therefore increasing the chances of them returning and more importantly turning them into an active member.
Wrapping It Up
The main benefits of having a clean, easy to use professional theme has been outline in this post. That change in stats are very impressive and it’s amazing what a few colors can do to your site.