From the dawn of time people have been creating competitions. From newspapers to airline companies everyone does it. Well guess what…so can a forum administrator. A competition is a great way to bind a community together and get things clicking on your forum. In a previous blog post I talked about how a competition promotes activity but in this blog post I am going to dig a little bit deeper why a competition is good for you.
Did I See Those Traffic Stats Increase
The main reason why people usually host a competition is to promote activity and traffic. A competition will spur things up and get everyone’s blood going. A phase of excitement will go buzz through the forum. Word will spread from one mouth to another and you will see your traffic stats increase, increase and increase.
It Lets Your User’s Do The Promotion
Some forums tend to host competition’s that result in the winner being the one who spreads the word the most. What do I mean by that? Well lets say that I have a twitter. To enter the competition I could say you have to follow my twitter account and re-tweet my blog posts for at least a week. The person who re-tweets the most wins a prize. In turn this will increase your activity and traffic stats again, broadening your visibility circle.
Give Away Something Useful
The whole point of a competition is to give away something useful, something which is valuable to a user. Something that costs money. For example, I might have a football forum. In the competition I might want to give two tickets to a football match or even a signed shirt. The more valuable the prize is the more traffic you should expect.
There Should Be More Than One Winner
Don’t just give away a prize for first place have a prize for second, third and may be fourth as well. The reason behind this is if a member of your forum is one of six thousand active members then they will think the chance of them winning is close to zero therefore not enter but if you have a second, third and fourth place their chances have increased therefore making them more likely to enter. They don’t mind not coming in first they would just like to receive a prize. As upfront as that may sound, it is true.
Wrapping It Up
You should try to have as many competitions as often as you can as it is a great way to promote activity and increase traffic. More importantly it brings loyal visitors to your forum by binding your forum together therefore creating a better community experience.