To My New Affiliate Managers:

This is a follow-up to last week posts, Another AM Gone and also related to Logan Thompson’s I Don’t Read Your Newsletters

I have 4 new affiliate managers in the past 2 months and not 1 has reached out to me.

So to you, the new affiliate managers:

If you are a new affiliate manager with the company, or you have been with the company for awhile and have new affiliates because of someone leaving, reach out to your affiliates, but DON’T send me some stupid form letter. You know what offers I’ve run, you know what I’ve done in the past, don’t waste my time on telling me you have the best payouts, best converting offers, etc. (Because everyone has the best payouts and highest converting offers).

Pick up the phone, reach out to us on AIM, Skype, Twitter, our blogs, etc.  If you’re going to send an email, make it personalized to us.

Why another blog about forums? Great question, we are just a couple of forum owners who have built ours forums from the ground-up. We just wanted a blog for real life forum owners, with real life experiences.

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  • TrishaLyn March 17, 2011, 11:24 pm

    To play devil's advocate, I'd argue that a lot of new affiliate managers might also be new to affiliate marketing and not know how to look up what you've done in the past. So that said, I think you'd agree that even a simple, non form lettered "Hi I'm your new AM, let me know if you need anything. Just want to make sure you have my contact info" type email is better than a really lame form or nothing at all.
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  • jamesseligman March 29, 2011, 1:23 pm

    Oh for sure. Then I blame their managers for not teaching them the right way to contact their affiliates.

    But, too many just send here is our latest offers and it's all the same crap and never personally reach out. I think if they take the time to say "Hey, I'm your new affiliate manager, here's my info. I see you were running XXXXX offer, I know that we don't have that anymore, maybe you could try this offer. etc."