I had to call on a potential new advertising partner for one of my forums yesterday. I have never spoken to before, although I have talked to some of his co-workers before, but never to him personally.
So hear are a couple of tips that I have learned and use when making a cold call.
Always be positive, remember that cold calling is a powerful business strategy. First be positive with yourself. You must have some enthusiasm in your voice that the person your calling can feel it right away.
One of the things I do is to prepare a list of whom to be called and how the introduction should be done. Things may not go the way you want them to, so have always have some type of backup plan in place. Being well prepared can turn a simple cold call into real business.
Anticipate that you’ll be declined, that’s it! It’s really hard, but never ever take it personally it just may not be the right time.
Be patient and learn from your mistakes it will all work out in the end. If you’re rejected, ask them with “May I call you back in 3-6 months?” Always leave the door open.
Oh and I did get a deal done with him and look forward to a lasting partnership.