Just a reminder tomorrow starts the first in the series of Yahoo! Search Marketing webinars.
From Yahoo:
Description: We’ll cover the following topics: how to find your quality index score in the interface and understand the factors that affect it, the best practices to improve your quality index scores, determining your estimated rank in search results, how to bid at the single and multiple keyword levels (keyword and ad group levels), and the forecasting tools in the interface, such as the monthly estimates section (which is based on the performance of your ads).
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